All About Music Business

Music Marketing, Music Promotion & Music Industry Tips

This Week In Music Business #01: January 12th – 18th, 2019

Here are some interesting links about the music business, music promotion, music marketing and the music industry that I found online for the week ending Friday January 18th, 2019

Enjoy…


This Week In Music Business #01: January 12th – 18th, 2019


The CEO of ‘Non-Profit’ SoundExchange Makes $1.4 Million a Year

6 Crucial Steps to Planning a Successful Album Release

Universal Music Buys House Of Blues Studios In Nashville

7 Tips For Boosting Social Media Engagement for Musicians

Making Albums: How Much Does it Really Cost, and How Long Will it Take?

What is the definition of Music Industry Success?

Ed Sheeran’s daily earnings have been revealed and they are astronomical

The top 5 places to put your music online

5 Ways To Increase Your Self-Confidence In This Competitive Industry

Mirror, mirror: How watching yourself perform can elevate your music

Use beautifully engaging images to make your music website pop

DIY Musician Podcast: #225: 25 ways you’re sabotaging your music career

How to Fund Your Tour in 2019

5 Collaborative Opportunities Most Musicians Are Missing

How Will The Music Industry Change In 2019? One Musician’s Prediction

5 Things You’re Not Doing Right With Music Hashtags On Instagram

Rethinking Email For Musicians

5 Innovative Resources For Bands In A Bind

Spotify want to make 2019 the year of the podcasts

Well there you go, that’s This Week In Music Business #01. If you have a relevant music business link that you want me to check or, you have a question about one of the above links either comment below or, contact me and we can have a chat about it.

Until next time, get out there and do it,

Corey Stewart
All About Music Business

Old School Music Marketing Trick That Holds Up In 2019

When it comes to succeeding in the music business, writing, recording and performing music is only part of the equation. The other part of the equation is taken up by music marketing and music promotion and it’s at this stage where most musicians will fall flat.

I think one of the reasons is because both music marketing and music promotion are pretty nebulous terms that can be attributed to a wide range of “administrative” activities that musicians don’t find interesting or exciting to do.

To a certain extent, social media platforms such as Facebook has become the default position for most musicians when it come to promoting their music however, as the article “Old School Music Marketing Trick That Holds Up In 2019” featured on the Hypebot website mentions…

When everyone is doing the same thing the chance any one person or group stands out is virtually non-existent. Social media is good for general engagement, but regarding audience retention and community development, its usefulness is limited.

The solution is, as it has always been, for artists to have their own newsletter.

Having a newsletter may seem a bit “old school” but it’s really effective because of the fact that not many musicians are doing it. Having a newsletter also means that you need to cultivate a mailing list and this can be done through joining a mailing list provider such as MailChimp.

MailChimp is the site that I use for my email lists and I’ve found their user interface to be very user friendly plus their support is second to none. You can pay for their service but their free account will be all that you need when you’re initially start out.

The music industry is all about creating your tribe and maintaining your community around you and your music and one of the best way to do that plus market and promote your music online is through a regular newsletter to your subscribers/fans.

The article Old School Music Marketing Trick That Holds Up In 2019 will tell you all about how to do it.

What do you think about newsletters? Do you subscribe to a few yourself? Have you used MailChimp for your music marketing needs? What has been your experience?

In the meantime, go forth and rock,

Corey Stewart
All About Music Business


Original Link: Old School Music Marketing Trick That Holds Up In 2019 – hypebot

3 Reasons To Be An Independent Music Artist

With the major record labels focusing on quick and immediate returns through “talent” searching reality television plus, with the advent of downloading music online, the traditional record company/artist relationship has become blurred to the point of being obsolete.

Nowadays, being an independent music artist has it’s real advantages…

How many times have you heard or read somewhere that the internet has changed the face of the music industry forever? I, for one would love a dollar for every time I heard it however, this statement is so very true and and here’s three reasons why.

A traditional record company/artist relationship is now optional and not a necessity to achieve the goals you desire. With a bit of music business sense and planning, you can do your all music sales and band promotion online.

A well defined, highly organised, purposeful and strategic self managed web presence can turn an artist with a local audience into an artist with an international audience. As the internet is not ‘owned’ by any one entity the online playing field is much more even than offline.

The level playing field created by the internet is enabling more and more artists to keep the much needed creative control over their music careers without having to give it up to another corporate entity.

The last point is very important to me because for me, being an independent music artist means that I’m the one driving the bus and being in control over my own musical affairs.

But sadly, at this very moment, there are still loads of talented artists and performing songwriters around the world that are sitting around waiting for that knock at the door, waiting for that opportunity to be “discovered.”

Well, I hate to be the bearer of bad news but the modern music industry just doesn’t work that way anymore.

What is likely to happen for these artists is that they’ll spend most of their creative lives waiting for something to happen rather than doing what they need to do to get their art out into the world and in the process end up being very bitter and disappointed.

If you feel that this is you, consider this. Where do you think you would be now if you managed your career yourself rather than waited for someone to do it for you all this time?

There are so many websites out there that have been carefully designed to help you take control over your career through the spreading of practical information about online music marketing, band promotion and the music industry as a whole.

Take advantage of all this information out there and educate yourself.

Through All About Music Business I will personally endeavour to find for you the best music business information on the web but ultimately, it will be up to you to put what you learn into action.

So until next time, get out there and do it,

Corey Stewart
All About Music Business

All About Music Business – The First Post

Hi, my name is Corey Stewart and I’m a Singer/Songwriter, Musician, Producer and Blogger from Australia and for me, the music business is an ever-changing beast that requires concise and up-to-date information at your fingertips just to keep ahead of the pack.

I’ve created All About Music Business to help all songwriters, performers and artists anywhere, at any level, expand on what music business/industry knowledge they already have or, to help those who are kicking off their music careers to start their journey in a positive and more informed direction.

All About Music Business is also about me taking what I’ve learnt from my 30+ years experience and condensing it into one site, so I can keep learning from reflecting on my own past and looking forward to the future… A future where the shape of the music industry is unknown.

It is said that the music industry would not survive without great songs however, I think it’s equally important that great songs need a formalised framework to sit in and the creators, performers and other allied occupations that support these great songs need to be supported.

This is the music business… A business where I’ve chosen to lay down my hat and call my home for the past 30+ years.

I feel it’s really important that musicians have the best music industry information at their fingertips. It is my goal is to have All About Music Business become one of the most trusted sources of music business/industry information on the web.

This site can only develop in the long term with direct input from its readers (that means YOU), so if now or in the future, there are any questions that you may have about the business that we have all chosen to participate in, or anything else for that matter, just let me know and I will do my very best to answer you.

This is an exciting time to be part of the music industry and I wish you all well on your journey towards a sustainable music career, no matter where it takes you.

Let’s take this first step together… RIGHT NOW!

Until next time,

Corey Stewart
All About Music Business