All About Music Business

Music Marketing, Music Promotion & Music Industry Tips

Author: Corey Stewart

This Week In Music Business #03: January 26th – February 1st, 2019

Here are some interesting links about the music business, music promotion, music marketing and the music industry that I found online for the week ending Friday February 1st, 2019.


This Week In Music Business #03: January 26th – February 1st, 2019

Everything You Need To Know BEFORE You Design A Great Album Cover

How To Cultivate More Spotify Follows

SiriusXM Reports Record Revenue, 34 Million Subscribers

Is It Possible That Radio Dodged The Digital Bullet?

Monetize Music Fandom, Not Consumption: What Japan, Global Industry Can Learn From China

Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

Website design inspiration: best singer websites

What do Booking Agents Look For?

Why Press And Radio Outlets Haven’t Caught Up To Music Streaming

Why Musicians And Artists Have To Think More B2B Instead of B2C

Playing live? Don’t forget to take photos!

It Looks Like SoundCloud Is Getting Healthier

Startup Songbook aims to help fans make money from songs

The four types of music subscription models in 2019

How millennials are changing the music industry

Ed Sheeran Launches a Signature Small Guitar Line

10 Top Ways To Promote Your Music That Actually Work in 2019!

How to Think About Your Show in 360 Degrees

4 Ways The Business Of Music Videos Will Dramatically Shift In 2019

The Ultimate Guide To Music Conferences, Panels, and Festivals

If you have a relevant music business link that you want me to check out, either comment below or, contact me and we can have a chat about it.

Until next time, get out there and book that gig,

Corey Stewart
All About Music Business

Indie Music Resource – 100 Tips To Market Your Music (Part 2)

Yes, that’s right…

As promised in yesterday’s post, here is the second part of 100 Ways To Market Your Music created by the guys at the (unfortunately now defunct) independent music resource and community website Artistopia.

Click to read – 100 Tips To Market Your Music (Part 1)

100 Tips to Market Your Music (Part 2)

Need ideas on how to spread the news that you are ready to hit the music scene? Don’t know where to start your music marketing and promotional efforts?

This is the second part of a two part series about getting your music heard, especially if a career in music is your ultimate goal. We had so many ideas for Indie and unsigned musicians, singers and songwriters music marketing tips that we couldn’t fit it in one post.

Here is part two with more ideas to get the word out on your music.

Promo Tip #55: Tag your MP3s with your name or band name, not just the song name. They need to know WHO did this material when they happen across it months later.

Promo Tip #56: Know who you are! Get into an appropriate category so that you can be found. People have to be able to identify your sound into a category that they can identify with.

You may want to portray a new edgy sound, which is fine, but there are still general categories that people search on in record stores or online and you have to be found in one of them.

Promo Tip #57: Throw a listen-in. Contact record stores, coffee shops, book stores, malls, recreational areas, galleries, cool clothing stores or nightclubs that are willing to support local music. The free listen-in could have talk session and discounted CDs with coupons.

Promo Tip #58: Keep it simple silly, web sites that take a long time to load, are not easy to navigate, and are not interesting will not keep the viewer’s attention long enough for them to get to know you.

So don’t make your personal website or any site that can be customised, so frilly that it turns a potential opportunity away.

Promo Tip #59: Join local communities and organisations and go to meetings periodically and pay attention.

Listen for opportunities in what they are saying and perhaps volunteer. Help them and they will help you. Nonprofit organisations are likely to have access to media outlets that may give your some exposure.

Promo Tip #60: Check your public and local radio stations that play your type of music and try to get some air time.

Promo Tip #61: You will hear a lot of no’s and negativity. That is to be expected as everyone’s taste is different. Hopefully someone will give you some constructive criticism. Learn from it what you can but keep moving forward.

Promo Tip #62: Develop yourself as a complete package. Record labels do not spend the money on A&R as in the day. Educate yourself as a well-rounded music artist and present yourself as such.

Promo Tip #63: Elevator Pitch – If you only have one shot to make an impression in 30 seconds or less, can you do it? You will need to, so practice it!

Promo Tip #64: Post your gigs on your website(s), class ads, Craigslist, Backpage and other sites for your location.

Promo Tip #65: Submit your music to songwriting competitions, musician competitions, singing contests – try out for American Idol, for gosh sakes!

Promo Tip #66: Do a free conference call to chat with fans using your website. Record the call and follow up by posting the MP3 on your site. Promote it for all its worth.

Promo Tip #67: Never release an inferior product, send out professional, and only your very best demos and new releases.

Promo Tip #68: Get testimonials and reviews from people that matter and start locally if you have to. Add them to your press kit.

Promo Tip #69: Make sure you make it easy for potentials sales to happen whether on your site or at a show. Make the payment process, safe, secure and EASY.

Promo Tip #70: Have a house concert. Invite the neighbourhood to your backyard.

Promo Tip #71: Give your fans insider, behind the scenes, back stage with the band info and videos. This is great info to include in newsletters – people that signed up to learn more about you on purpose.

Promo Tip #72: Take the good with the bad, and take it all graciously. You must keep your image clean or at least maintain the aforementioned image.

Promo Tip #73: Don’t waste time, prioritize and go with the best bets. Put your energy into the correct market for YOUR music.

Promo Tip #74: If you can write well about a music subject, write and distribute articles. Always source the article back to your website. Let it be redistributed with the bottom author source info to spread your message and link.

Promo Tip #75: Gig swap with other bands from another area to widen your fan base.

Promo Tip #76: A music profile or bio, press kit and press releases should all be well written, free of misspellings, kept current, and to the point. Schedule updates of your various online activities.

Promo Tip #77: Find a business in your area that you can partner with for mutual benefit. If something about a song, style, or image would boost a local business, develop a cross promotional relationship.

Promo Tip #78: Respond to all your correspondence in a timely, businesslike, and correct manner – appropriate to the sender. Be considerate of your audience.

Promo Tip #79: Give people what they want. It’s all about the fans. If they come to your website, give them information that makes THEM feel good. If they come to your show, entertain them, thank them and thank the venue for the experience.

Promo Tip #80: Don’t disappear. Once you have started building your momentum, it is a continuous onslaught.

Promo Tip #81: Attend music conferences, indie showcases, music festivals. Gain exposure and network.

Promo Tip #82: Be easy to work with and be flexible. A good reputation carries a lot of weight. Flexibility can also mean possibly adjusting areas of your work or image so as to get your foot in the door if need be.

Promo Tip #83: Have a cause. Create an event to promote that cause. Team up with other like-minded bands and make a news worthy event out of that cause.

Promo Tip #84: Business Cards – When talking to anyone, hand one out. You must include the link to your website. Consider your link as your online business card.

Promo Tip #85: Rolodex your contact list (some sites have contact managers in their member consoles). Make a list and keep it current of all the places online and offline that you need to post to when you need to send out reoccurring press releases of news and events.

Be aware that many sites have limits in number and/or timeframes, be careful to not exceed them.

Promo Tip #86: Invoke your personality into your writings to make your invitations, announcements and introductions fun and effective.

Promo Tip #87: Clearly define what you are about – quickly, online or offline. People have short attention spans and are short on time – not just the music industry, but most people in general.

This is very important! Don’t waste words. Make anything you have to say about yourself or band enough to give the important necessary information and cut out the nonsense.

Promo Tip #88: Create a band calendar with some humorous photos of the various band members at various events.

Promo Tip #89: You heard it through the grapevine. Share “some” inside knowledge with other bands and songwriters in your area. Start your own information highway.

Promo Tip #90: Create an automated template for emails. Take the time to add the person’s name with a personal tidbit, but save time with a readymade email guide.

Respond to unsolicited emails with your own personalised marketing message and a link to your website.

Promo Tip #91: Play for free if you have to, any where, any time. Create an event, an event with a cause and donate the proceeds to a charity. This can open up some interesting contacts and opportunities. Sponsor an event.

Promo Tip #92: Reach out and touch your fans. Whether someone else is maintaining your online presence or not, occasionally touch base with fans personally.

Promo Tip #93: Include every ounce of contact info needed upon every available surface.

Promo Tip #94: Borrow an idea from other sources, even outside the music industry. If it works for that company, perhaps you can adapt the idea to market your music as well.

Find a way to put a new twist or slant on a successful bands tactics.

Promo Tip #95: Send birthday cards to your fans… Of course you need to get their birthday info when they sign up for mailing lists.

Promo Tip #96: Get involved in the music forums and message boards that target your music segment and ALWAYS include your signature URL.

Promo Tip #97: Start a Music or Band Blog, well written and kept current. Submit it to music Blog directories.

Promo Tip #98: Create a novelty song that topics a holiday, a hot news item, your city or town, sports team, political event or other idea and gain exposure on promoting this song.

Promo Tip #99: Listen to your fans and learn what brought them to your show. This is very effective to giving you feedback on which promotional tool worked.

Promo Tip #100: Success doesn’t happen to those that wait. A record label , music deal, stardom, just creating a website “and they will come” doesn’t just land in your lap with you doing nothing.

You have to make success come to you. Be persistent, be confident, roll up your sleeves, it’s going to take some serious work.

We just couldn’t stop at 100! Here are a few more great tips

Promo Tip #101: Use the Internet to research and keep current on new ways and new sites to market your music.

Promo Tip #102: Strength in numbers. Build joint ventures, collaborations and/or online partners on a project and both of you market that project.

Promo Tip #103: Have a professional email address.

Promo Tip #104: Don’t burn your bridges. Even with the increasing number of music “wanna-be’s” the music industry is a relatively small and close knit community.

A wrong done to you by someone early in your career, may be that “someone” in a position of music power one day that you just might need to do business with.

Promo Tip #105: Join the party, even if you aren’t in the mood. Don’t respond to the inevitable “what do you do” question with your day job, but tell your potentially new fan you are a musician and hand them your business card.

Promo Tip #106: Keep a journal of your marketing efforts with what worked and what did not work. This can be used in many ways down the road besides tracking your efforts. A book or e-book maybe?

Promo Tip #107: If out partying, have a designated friend or band mate for image control. If you get into something that could potentially land you in trouble, that controller gets you out of the situation before it can hurt your image.

Video can be on the Internet before you even get home, so protect your image at all costs if you happen to get out of control.

Promo Tip #108: Business is business. There is a time and place for slang/explicit language, behavior, and the like. Project yourself in a professional manner. Know when you are onstage and when you are not.

Promo Tip #109: Get your own competition going about your band or a new release. Give something away, have fans register at local record stores, find a way to get buzz going by asking a great question.

Promo Tip #110: Self promote everyday, in every way, one way or the other. Some of these pointers may not be for you. That’s fine.

Do what you need to do, just make sure we ALL hear about you. Very true that many artists do not have the funds to do some of these tips, well, with the Internet and some ingenuity it possible to get around this to an extent.

The difference between you and another band that made it may not be that their music was better. It might be that they found a way to get noticed better.

The music industry needs music talent and is constantly on the look out for something that stands out. If you have the guts and perseverance, it can be you.

Well there you go, over 100 tips to market your music online and offline. There are a lot of great suggestions here and some that I hadn’t even thought of as yet.

That’s the really good thing about being independent. You are always learning and growing with your music.

It’s also very important to be consistant with your music marketing. Don’t do things too quickly and give away too much of yourself in a short space of time.

Do something for your music career every day. Plan for it. It will be the best investment you can ever make for yourself.

Until next time, get out there and do it,

Corey Stewart
All About Music Business

Indie Music Resource – 100 Tips To Market Your Music (Part 1)

Marketing your music online can be pretty tricky if you’re not sure what to do but this huge list of 100 Tips To Market Your Music published by (now defunct) indie music resource site Artistopia can certainly lay a solid foundation for any beginning online music marketer to work from.

Please bear in mind, this list was first published in 2007 and of course a lot of things have changed in the music industry since then so some of the tips might be a little obsolete but nevertheless, this list definitely still worth a read.

The list is so big I’ve decided to split it into two parts. Here is the first part of 100 Ways To Market Your Music for you to enjoy. You can never have too much information at your fingertips.

100 Tips to Market Your Music (Part 1)

Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user.

Your music is your product which you are then supplying to the end user, the music fan

Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space.

This is for the most part, not how things work today.

As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career.

Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level.

Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard.

You have to find a way to stand above the crowd, for talent alone is not enough.

Promo Tip #1: A music artist must start somewhere, that’s usually locally, but it’s better to not just dive in without a plan. But begin you must.

Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.

Promo Tip #2: Image is everything. Image is the complete package – artist/band name, look, performance, merchandise, and style, to how that brand is marketed.

A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way, build your own unique stage persona.

Promo Tip #3: Word of mouth has always been the best promotion. Tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.

Promo Tip #4: Those that promote the most, WIN.

Promo Tip #5: You may be a truly great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.

Promo Tip #6: Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond – you will need to find a way to stand out, above and glow in the dark.

Think beyond the box on every promo tip.

Promo Tip #7: Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.

Promo Tip #8: Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.

Promo Tip #9: Submit your web link to online music directories, search engines, good music resource sites, in the best possible descriptive category.

Use niche sites like tour date sites, lifestyle, regional, music magazine, music ezines, music Blogs and similarly themed sites

Promo Tip #10: Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.

Promo Tip #11: Go beyond the social networks and sign up to the best indie and unsigned music artist sites.

Add a full profile, good photos, your best music, update the info regularly and do not redirect them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects.

While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.

Promo Tip #12: Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well.

Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.

Promo Tip #13: Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on “press release tips” and the like to tweak your presentation.

Promo Tip #14: Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture.

The money spent on a photographer that can capture your music “image” is money well spent.

Promo Tip #15: Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan.

This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.

Promo Tip #16: Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.

Promo Tip #17: Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so don’t waste time being where they are not.

Promo Tip #18: Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.

Promo Tip #19: Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there.

Delegate tasks to the appropriate people.

Promo Tip #20: Online send out press releases and reviews of shows via all appropriate sites.

Promo Tip #21: Get online air play. There are a lot of indie radio webcasts, join sites and do what you have to do to get on the playlists.

Promo Tip #22: Create an interesting banner to drop in your forum signatures or other online locations. Many message boards will let you leave a link and/or banner in your signature, but don’t like blatant advertising.

Promo Tip #23: Brand your name across the world and be ever mindful of the image you wish to portray whenever out in public or online. When it’s in print, it’s permanent.

Promo Tip #24: There is such a thing as overkill, in that it is better to describe your band/music as “we sound similar to the Beatles” rather than “we are the biggest thing since Led Zeppelin!” (or better than). So word your description accordingly.

Promo Tip #25: The music business is in the business to make money. If your career is in music, know when to be businesslike.

Promo Tip #26: Learn every area of the business you are in. Knowledge is power.

Promo Tip #27: You must network. Meet people, get out there, shake hands, listen to them as well and let them know about your music. Build those relationships.

Promo Tip #28: Be on friendly terms with other bands and artists in your area.

Promo Tip #29: Create a “street team”, online and/or offline…they are core people that wish to help you further your marketing efforts. Give away free tickets, CDs or merchandise to your street team as incentive.

Promo Tip #30: Announce every song, every CD, decent chart position, contest win, top sales on releases, announce anything and everything to stay in the public’s eye. If you can’t write a decent article up for the press release, get someone that can.

Write a review of every gig and get feedback from local VIPs, fans, whomever matters and include the best quotes. Is it news worthy? Write and promote it. Get the most mileage you can from your promotional tactics.

Promo Tip #31: Never mail your CD without a purpose or a contact person’s name on it and expect miracles. Far better that the contact person knows to expect your CD, his or her name is spelled correctly, and you are mailing it to a company that actually works with your style of music.

Promo Tip #32: Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they need that of course has your name on it!

Promo Tip #33: Create an interesting band logo. It can be a conversation starter or a potential contest question.

Promo Tip #34: Join a Songwriting Circle. This is a local idea (though it is possible through the Internet), to meet with other songwriters in your own area and share your songs. You can get feedback on your work, share ideas and tips, possibly collaborate on work, learn about what’s happening locally, help each other in many ways.

If you wanted to start your own circle or look for one, you could use Craigslist for your Wanted or Needed post. Most ask that you be open minded and dedicated, with a willingness to listen and give feedback.

Promo Tip #35: Burn your best song as a single. On the CD and cover include ALL contact info, website, names, etc and distribute that CD wherever you go, for free.

Promo Tip #36: Have a custom vinyl car wrap created about your music/band and put it on your car. OR a use a magnetic door sign for your vehicle will work as well.

Promo Tip #37: Cross promote online on your web sites with local bands as well. You give them a boost on your site and they give the same back to you.

Ask other people to link to your music site from their website!

Promo Tip #38: Introducing your band whether in person or online has a lot of similarity in speech writing techniques, in that you have to grab the reader or listener or viewer in the first 30 seconds.

Your opening line needs to have punch, snag the audience and reel them right in.

Remember the rock group KISS and “Are you ready to Rock?!!” Find your attention getting line and use it. Don’t fall victim to the less inspiring, “um, hi guys, um, we are the ‘Example’ band…”

Promo Tip #39: Use Internet class ads as well as local newspapers to promote upcoming events and possible collaborations with others.

Print papers and magazines need advance notice so plan accordingly.

Promo Tip #40: Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.

Promo Tip #41: Be outrageous or controversial. Shock value can work, but it can backfire too.

Can you maintain the image? It has worked for many, but was a disaster for many more. Think this tip out.

Promo Tip #42: Create a fan club online and get them to spread your banners, links and provide content for them to spread.

Promo Tip #43: Who are the VIPs in your community – who are the popular people in your area? Get to know them, give them a free CD and invite them to your show.

When they speak, others will listen.

Promo Tip #44: Create a video and get on YouTube. Place your video on all relevant video sites. Video Scrapbook (or Diary) your music band’s progress, accomplishments, and jam sessions.

This could make for good clips in other projects.

Promo Tip #45: Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.

Promo Tip #46: Have star quality, but don’t be a big-head. Let people know you are professional and have the ability to be a long lasting star in this business.

Promo Tip #47: Never Spam email.

Promo Tip #48: Have a press kit ready to send out or email. Have it neatly organised with a brief bio, a short description (about 30 words or less) on what you sound like, full length bio, quality photos, music samples, current press releases and quality newsworthy items, song lyrics, radio airplay and chart position information, and detailed contact information.

Promo Tip #49: Join online music groups and newsgroups.

Promo Tip #50: Be a bit mysterious, hold back and leave them wanting more. Timing is everything for some info, releases, etc.

Promo Tip #51: Create a music slogan of up to 8 words (less is better) that quickly, accurately and in a catchy manner describes your music in a real way.

Promo Tip #52: Give a review to get a review, honestly is the best policy, but never brutality. Many times someone will return the favour and it shows your knowledge, your twist, on the music created.

Promo Tip #53: Print up posters and/or flyers about your upcoming show and post them wherever your type of fans would hang out and include your web link, show date, name of CD, where CD can be purchased.

Promo Tip #54: Get into podcasting and videocasting yourself or making your music available for podcasting.

Wow! There is a lot of stuff there to take in and think about. I’ll be putting up the second part tomorrow.

Until next time, get out there and do it,

Corey Stewart
All About Music Business

This Week In Music Business #02: January 19th – 25th, 2019

Here are some interesting links about the music business, music promotion, music marketing and the music industry that I found online for the week ending Friday January 25th, 2019.


This Week In Music Business #02: January 19th – 25th, 2019

6 Best FREE Tools, Ideas For Show Promotion

F**k Social Media, Your Music Career Doesn’t Need It

61st GRAMMY Awards: Full Nominees List

How Gratitude Can Make You A Better Musician

5 Ways to Deal with Rejection in the Music Industry

Yes, There Is a Proper Way to Follow Up After You’ve Been Rejected

Patreon Says 3M Patrons Are Paying Creators $500M A Year On The Platform

8 Podcasts To Inspire Your Music Career

Royalty splits for remixes: How to pay your remixer

4 Best Instagram Practices for Artists in 2019

If you have a relevant music business link that you want me to check or, you have a question about one of the above links either comment below or, contact me and we can have a chat about it.

Until next time, get out there and do it,

Corey Stewart
All About Music Business

This Week In Music Business #01: January 12th – 18th, 2019

Here are some interesting links about the music business, music promotion, music marketing and the music industry that I found online for the week ending Friday January 18th, 2019


This Week In Music Business #01: January 12th – 18th, 2019

The CEO of ‘Non-Profit’ SoundExchange Makes $1.4 Million a Year

6 Crucial Steps to Planning a Successful Album Release

Universal Music Buys House Of Blues Studios In Nashville

7 Tips For Boosting Social Media Engagement for Musicians

Making Albums: How Much Does it Really Cost, and How Long Will it Take?

What is the definition of Music Industry Success?

Ed Sheeran’s daily earnings have been revealed and they are astronomical

The top 5 places to put your music online

5 Ways To Increase Your Self-Confidence In This Competitive Industry

Mirror, mirror: How watching yourself perform can elevate your music

Use beautifully engaging images to make your music website pop

DIY Musician Podcast: #225: 25 ways you’re sabotaging your music career

How to Fund Your Tour in 2019

5 Collaborative Opportunities Most Musicians Are Missing

How Will The Music Industry Change In 2019? One Musician’s Prediction

5 Things You’re Not Doing Right With Music Hashtags On Instagram

Rethinking Email For Musicians

5 Innovative Resources For Bands In A Bind

Spotify want to make 2019 the year of the podcasts

Well there you go, that’s This Week In Music Business #01. If you have a relevant music business link that you want me to check or, you have a question about one of the above links either comment below or, contact me and we can have a chat about it.

Until next time, get out there and do it,

Corey Stewart
All About Music Business

Old School Music Marketing Trick That Holds Up In 2019

When it comes to succeeding in the music business, writing, recording and performing music is only part of the equation. The other part of the equation is taken up by music marketing and music promotion and it’s at this stage where most musicians will fall flat.

I think one of the reasons is because both music marketing and music promotion are pretty nebulous terms that can be attributed to a wide range of “administrative” activities that musicians don’t find interesting or exciting to do.

To a certain extent, social media platforms such as Facebook has become the default position for most musicians when it come to promoting their music however, as the article “Old School Music Marketing Trick That Holds Up In 2019” featured on the Hypebot website mentions…

When everyone is doing the same thing the chance any one person or group stands out is virtually non-existent. Social media is good for general engagement, but regarding audience retention and community development, its usefulness is limited.

The solution is, as it has always been, for artists to have their own newsletter.

Having a newsletter may seem a bit “old school” but it’s really effective because of the fact that not many musicians are doing it. Having a newsletter also means that you need to cultivate a mailing list and this can be done through joining a mailing list provider such as MailChimp.

MailChimp is the site that I use for my email lists and I’ve found their user interface to be very user friendly plus their support is second to none. You can pay for their service but their free account will be all that you need when you’re initially start out.

The music industry is all about creating your tribe and maintaining your community around you and your music and one of the best way to do that plus market and promote your music online is through a regular newsletter to your subscribers/fans.

The article Old School Music Marketing Trick That Holds Up In 2019 will tell you all about how to do it.

What do you think about newsletters? Do you subscribe to a few yourself? Have you used MailChimp for your music marketing needs? What has been your experience?

In the meantime, go forth and rock,

Corey Stewart
All About Music Business

Original Link: Old School Music Marketing Trick That Holds Up In 2019 – hypebot

3 Reasons To Be An Independent Music Artist

With the major record labels focusing on quick and immediate returns through “talent” searching reality television plus, with the advent of downloading music online, the traditional record company/artist relationship has become blurred to the point of being obsolete.

Nowadays, being an independent music artist has it’s real advantages…

How many times have you heard or read somewhere that the internet has changed the face of the music industry forever? I, for one would love a dollar for every time I heard it however, this statement is so very true and and here’s three reasons why.

A traditional record company/artist relationship is now optional and not a necessity to achieve the goals you desire. With a bit of music business sense and planning, you can do your all music sales and band promotion online.

A well defined, highly organised, purposeful and strategic self managed web presence can turn an artist with a local audience into an artist with an international audience. As the internet is not ‘owned’ by any one entity the online playing field is much more even than offline.

The level playing field created by the internet is enabling more and more artists to keep the much needed creative control over their music careers without having to give it up to another corporate entity.

The last point is very important to me because for me, being an independent music artist means that I’m the one driving the bus and being in control over my own musical affairs.

But sadly, at this very moment, there are still loads of talented artists and performing songwriters around the world that are sitting around waiting for that knock at the door, waiting for that opportunity to be “discovered.”

Well, I hate to be the bearer of bad news but the modern music industry just doesn’t work that way anymore.

What is likely to happen for these artists is that they’ll spend most of their creative lives waiting for something to happen rather than doing what they need to do to get their art out into the world and in the process end up being very bitter and disappointed.

If you feel that this is you, consider this. Where do you think you would be now if you managed your career yourself rather than waited for someone to do it for you all this time?

There are so many websites out there that have been carefully designed to help you take control over your career through the spreading of practical information about online music marketing, band promotion and the music industry as a whole.

Take advantage of all this information out there and educate yourself.

Through All About Music Business I will personally endeavour to find for you the best music business information on the web but ultimately, it will be up to you to put what you learn into action.

So until next time, get out there and do it,

Corey Stewart
All About Music Business

All About Music Business – The First Post

Hi, my name is Corey Stewart and I’m a Singer/Songwriter, Musician, Producer and Blogger from Australia and for me, the music business is an ever-changing beast that requires concise and up-to-date information at your fingertips just to keep ahead of the pack.

I’ve created All About Music Business to help all songwriters, performers and artists anywhere, at any level, expand on what music business/industry knowledge they already have or, to help those who are kicking off their music careers to start their journey in a positive and more informed direction.

All About Music Business is also about me taking what I’ve learnt from my 30+ years experience and condensing it into one site, so I can keep learning from reflecting on my own past and looking forward to the future… A future where the shape of the music industry is unknown.

It is said that the music industry would not survive without great songs however, I think it’s equally important that great songs need a formalised framework to sit in and the creators, performers and other allied occupations that support these great songs need to be supported.

This is the music business… A business where I’ve chosen to lay down my hat and call my home for the past 30+ years.

I feel it’s really important that musicians have the best music industry information at their fingertips. It is my goal is to have All About Music Business become one of the most trusted sources of music business/industry information on the web.

This site can only develop in the long term with direct input from its readers (that means YOU), so if now or in the future, there are any questions that you may have about the business that we have all chosen to participate in, or anything else for that matter, just let me know and I will do my very best to answer you.

This is an exciting time to be part of the music industry and I wish you all well on your journey towards a sustainable music career, no matter where it takes you.

Let’s take this first step together… RIGHT NOW!

Until next time,

Corey Stewart
All About Music Business