When it comes to succeeding in the music business, writing, recording and performing music is only part of the equation. The other part of the equation is taken up by music marketing and music promotion and it’s at this stage where most musicians will fall flat.
I think one of the reasons is because both music marketing and music promotion are pretty nebulous terms that can be attributed to a wide range of “administrative” activities that musicians don’t find interesting or exciting to do.
To a certain extent, social media platforms such as Facebook has become the default position for most musicians when it come to promoting their music however, as the article “Old School Music Marketing Trick That Holds Up In 2019” featured on the Hypebot website mentions…
When everyone is doing the same thing the chance any one person or group stands out is virtually non-existent. Social media is good for general engagement, but regarding audience retention and community development, its usefulness is limited.
The solution is, as it has always been, for artists to have their own newsletter.
Having a newsletter may seem a bit “old school” but it’s really effective because of the fact that not many musicians are doing it. Having a newsletter also means that you need to cultivate a mailing list and this can be done through joining a mailing list provider such as MailChimp.
MailChimp is the site that I use for my email lists and I’ve found their user interface to be very user friendly plus their support is second to none. You can pay for their service but their free account will be all that you need when you’re initially start out.
The music industry is all about creating your tribe and maintaining your community around you and your music and one of the best way to do that plus market and promote your music online is through a regular newsletter to your subscribers/fans.
The article Old School Music Marketing Trick That Holds Up In 2019 will tell you all about how to do it.
What do you think about newsletters? Do you subscribe to a few yourself? Have you used MailChimp for your music marketing needs? What has been your experience?
In the meantime, go forth and rock,
All About Music Business