With the major record labels focusing on quick and immediate returns through “talent” searching reality television plus, with the advent of downloading music online, the traditional record company/artist relationship has become blurred to the point of being obsolete.
Nowadays, being an independent music artist has it’s real advantages…
How many times have you heard or read somewhere that the internet has changed the face of the music industry forever? I, for one would love a dollar for every time I heard it however, this statement is so very true and and here’s three reasons why.
A traditional record company/artist relationship is now optional and not a necessity to achieve the goals you desire. With a bit of music business sense and planning, you can do your all music sales and band promotion online.
A well defined, highly organised, purposeful and strategic self managed web presence can turn an artist with a local audience into an artist with an international audience. As the internet is not ‘owned’ by any one entity the online playing field is much more even than offline.
The level playing field created by the internet is enabling more and more artists to keep the much needed creative control over their music careers without having to give it up to another corporate entity.
The last point is very important to me because for me, being an independent music artist means that I’m the one driving the bus and being in control over my own musical affairs.
But sadly, at this very moment, there are still loads of talented artists and performing songwriters around the world that are sitting around waiting for that knock at the door, waiting for that opportunity to be “discovered.”
Well, I hate to be the bearer of bad news but the modern music industry just doesn’t work that way anymore.
What is likely to happen for these artists is that they’ll spend most of their creative lives waiting for something to happen rather than doing what they need to do to get their art out into the world and in the process end up being very bitter and disappointed.
If you feel that this is you, consider this. Where do you think you would be now if you managed your career yourself rather than waited for someone to do it for you all this time?
There are so many websites out there that have been carefully designed to help you take control over your career through the spreading of practical information about online music marketing, band promotion and the music industry as a whole.
Take advantage of all this information out there and educate yourself.
Through All About Music Business I will personally endeavour to find for you the best music business information on the web but ultimately, it will be up to you to put what you learn into action.
So until next time, get out there and do it,
All About Music Business