Finding Your Super Fans Through Building Your Tribe

The music business is more than just a business that revolves around music. It’s more importantly a PEOPLE BUSINESS, where who you are and what you stand for is just as important as the music you make. The greatest exposure of your music to the widest section of the general public was traditionally done either […]

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Are CDs Still Important And Relevant In Your Music Marketing Today?

Well, the simple answer to that question is YES! Of course they are. Even though the way that we’ve discovered, purchased and listened to music has dramatically changed over the past 10 years or so, the humble CD has still got some life in it yet. We all know that CD sales have been falling […]

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Video – Words Of Wisdom From Steve Vai

Below is a video I came across recently of Steve Vai at one of his private sessions guitar events answering the age old question… “How Do You Become Successful?” What struck me about this video was how eloquently Steve constructed his answer. He certainly had put a lot of thought into what he was going to say and, it […]

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Success In The Music Business Is Not A Universal Constant

Let me ask you a question… “What does success mean to you?” This for many people is a really difficult question to answer yet the answer will determine how you see yourself as a musician songwriter or anything else that you choose to do in life. Let me ask you another question… If you looked […]

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The Importance Of Researching Your Local Music Scene

Your local music scene is a constantly evolving and changing beast and if your intentions are to work within it, then it’s very important for you to know what is going on. So with this in mind, it’s time to do some researching and as part of your research you want to find out the […]

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Q&A With Monique Brumby – How To Get A Gig

If you start researching online you’ll find that there are many ways to get a gig. You might receive advice such as “You’ve got to be in the right place at the right time” or “It’s all about who you know, not what you know” but it’s actually refreshing to come across advice written by […]

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The #1 Rule Of Live Performance – Never, Ever Say Sorry On Stage

I still remember like it was yesterday the first piece of advice I received after my very first solo performance many, many years ago. It was this… Never, ever say sorry on stage. If you have to apologise for what you have done on stage then you shouldn’t be up there in the first place. […]

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The Pros And Cons Of Being A Solo Artist

Whether you are just starting out in the music industry and deciding which path to take or, you’re already performing live and are looking to change things up, the question of whether to go it alone will have entered your mind at one time or another. Personally, I have performed as a soloist as well […]

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6 Benefits Of Open Mics That You Might Not Have Thought About

Open Mics… I know that some people like them and some don’t but you cant deny that the humble Open Mic is an invaluable part of the independent music industry as a whole. Personally, I think they’re a great example of a grassroots music industry at work. But I didn’t always think that way about […]

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20 Music Marketing Predictions For 2020

It seems that Ariel Hyatt and her team over at Cyber PR Music have been busy gazing into their crystal balls and coming up with some music marketing predictions for 2020. In one of their recent articles 20 Music Marketing Predictions For 2020, they make predictions in the following categories… Social Media And Websites Artist […]

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