February 2020

What Is An Elevator Pitch And Why You Should Have One

First impressions are the most important and the best way to create that first impression as a music artist is to have an elevator pitch for you and your music. What is an elevator pitch? According to the article Write an Elevator Pitch for Your Music by Julia Rogers for musicconsultant.com the definition of an […]

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The Top 5 Myths About Making It In The Music Business

(NB: This article is written by well known music career mentor, touring musician and guitarist Tom Hess) Are you searching for ways to make it in the music industry? In order to break into the music business and develop a long-lasting, successful career, it is important to (first) eliminate all of the misinformation you have […]

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Your Gig Bag – The 14 Essential Items You Need In It

Whether you’re about to play your very first gig or, you’ve done more live performances than you can remember, you’re always going to be at the mercy of Murphy’s Law – “if it can go wrong, it will.” Besides your instrument, amplification and any other sound gear you’ll need for the gig, the most important […]

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Finding Your Super Fans Through Building Your Tribe

The music business is more than just a business that revolves around music. It’s more importantly a PEOPLE BUSINESS, where who you are and what you stand for is just as important as the music you make. The greatest exposure of your music to the widest section of the general public was traditionally done either […]

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Are CDs Still Important And Relevant In Your Music Marketing Today?

Well, the simple answer to that question is YES! Of course they are. Even though the way that we’ve discovered, purchased and listened to music has dramatically changed over the past 10 years or so, the humble CD has still got some life in it yet. We all know that CD sales have been falling […]

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Video – Words Of Wisdom From Steve Vai

Below is a video I came across recently of Steve Vai at one of his private sessions guitar events answering the age old question… “How Do You Become Successful?” What struck me about this video was how eloquently Steve constructed his answer. He certainly had put a lot of thought into what he was going to say and, it […]

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Success In The Music Business Is Not A Universal Constant

Let me ask you a question… “What does success mean to you?” This for many people is a really difficult question to answer yet the answer will determine how you see yourself as a musician songwriter or anything else that you choose to do in life. Let me ask you another question… If you looked […]

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The Importance Of Researching Your Local Music Scene

Your local music scene is a constantly evolving and changing beast and if your intentions are to work within it, then it’s very important for you to know what is going on. So with this in mind, it’s time to do some researching and as part of your research you want to find out the […]

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Q&A With Monique Brumby – How To Get A Gig

If you start researching online you’ll find that there are many ways to get a gig. You might receive advice such as “You’ve got to be in the right place at the right time” or “It’s all about who you know, not what you know” but it’s actually refreshing to come across advice written by […]

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The #1 Rule Of Live Performance – Never, Ever Say Sorry On Stage

I still remember like it was yesterday the first piece of advice I received after my very first solo performance many, many years ago. It was this… Never, ever say sorry on stage. If you have to apologise for what you have done on stage then you shouldn’t be up there in the first place. […]

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