5 Steps to Creating an Effective Music Marketing Plan

To make your own way in the new music business these days, you need to look at what you do as a startup business.

Whether you are a producer, a performing songwriter/musician or artist, you need to work to a plan… A music marketing plan that is 🙂

Which takes me to an article I found on the Bandzoogle Blog written by Jon Ostrow who is the Director of Sales for BandsInTown titled 5 Steps to Creating an Effective Music Marketing Plan.

Jon states the importance of marketing your music in this way…

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

He starts the article with a definition of the word “Marketing” as it pertains to your music. He then goes on in great detail, the five steps needed to create an effective music marketing plan. They are:

  • Define The Audience
  • Analyse The Market
  • Establish Goals
  • Develop An Action Plan
  • Create A Budget

To add extra value to the article there are a number of extra links to other Bandzoogle articles which back up what Jon is writing about.

His closing argument for an effective music marketing plan is as follows…

It may seem like a lot of work, but the efforts you put up front to creating a realistic, actionable and measurable marketing plan for your music will save you huge amounts of time, money, and stress later on.

Jon is basically saying here to do your planning right at the beginning and the results that you set your goals for will follow on from that.

Have you been thinking about putting together your own music marketing plan or, have you already done one and your getting positive results from it? Let me know, I’d love to hear about your results

Until next time, go forth and rock,

Corey Stewart
All About Music Business


Check out the original link: 5 Steps to Creating an Effective Music Marketing Plan

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