Always remember that too much information is much better than not having enough.
If you are going to create a music career for yourself, first you must understand how the music industry works.
Now, what I’m going to give you now is probably the most important music industry tip you’ll ever receive…
Join up and subscribe to every indie music industry and DIY band promotion email list, newsletter and resource that you can get your hands on and read everything that is put in front of you.
I really do mean it when I say that too much information is much better than not enough, if what you have joined up or subscribed to is not giving you the information that you need then you can just opt out or un-subscribe.
Read what you receive, make notes, ask yourself if it is relevant for you and fully integrate the information because the only way to gain this knowledge is by research, and the internet is the best place to research anything however, a word of warning, researching online will only give you general music industry knowledge.
The real power comes from knowing your local scene and becoming active in it. Here are some ways that you can do this:
Start reading the music magazines in your area.
Local street press is a valuable tool in letting you know what is going on in the local industry. Generally these magazines have features/interviews with local bands, a gig guide (great for targeting where to play), industry news and so on.
Go and see some local bands.
Check out your competition (I mean that as a figure of speech the most important thing about a healthy indie music industry is the community that builds from the music and the people who play it), introduce yourself, get out there amongst it all and immerse yourself in the vibe.
Get familiar with the places these bands play at and know who to talk to when it’s your turn to play there.
If there are music associations where you live, join them.
Seek out and join anything that supports indie music on an association or organisational level. If it costs money to do that then do it (generally its not an expensive exercise).
Joining these types of associations instantly gives you a sense of community and solidarity. Also the amount of information you will gain about your local area will be huge.
If these local organisations have websites then bookmark them.
Need I say more on this topic. Most websites for offline organisations offer more to online users of their services. It pays to be an active online user.
One advantage that comes to mind is the fact that you are able to participate in forums and message-boards which, in time will become powerful DIY marketing tools for you.
You got to start somewhere and the best place to start is with your own local area. As you expand your knowledge base you will work out ways to further your career and hopefully a snowball effect will start.
This blogs purpose is to help you on your journey by providing you with information to make informed choices as to where you want to go in this music industry.
Got something you want to share or have me write about? Let me know.
Until next time, just get out there and do it,
All About Music Business