Okay class, repeat after me… There is no magic formula for success in the music industry.
Lets face it, being independent means that you’re going to have to be wearing more than one hat to survive. You are going to have to do a lot of things yourself but don’t worry, help is on the way.
I found a wonderful article by Christopher Knab on his Music Biz Academy website entitled The ‘Creative’ You and the ‘Business’ You and in it he spells out quite clearly that there are no formulas to follow, no shortcuts and no 10 steps to anything resembling success in the music industry.
My views on this subject are very similar.
I have always believed that the music industry as a whole is much, much more than just getting a band together, playing gigs, recording a CD and then getting signed by a record label in which case you live happily ever after (insert laughter track here).
Getting on in this industry is all about diversification, multi-skilling and not putting all you eggs in one basket. Whatever you want to call it, it means that you are going to have to get used to wearing different hats.
I hear musicians say that they want to just concentrate on the art and have a manager doing all the other (hard, boring) stuff.
All I can say to that is… Sorry but the music industry of today just doesn’t work that way.
Being independent is a choice, being independent is a way of life, a way of doing things. It’s embracing the fact that it’s all up to you to make things happen, it’s about giving yourself back power and control over your own affairs.
Being independent shouldn’t be a scary proposition. There are lots of resources around (including this blog) to help, guide and light up the path of whoever wants to explore it.
In a way I am myself in the same position as you. I realise that the global music industry is so very vast and that there is room for everybody to have some sort of a go, we just need to find the spaces.
I also realise that having belief in what you’re doing and being open to learning as much as possible about the industry then putting it all into action are the keys to moving forward.
In the article Christopher Knab says that the answer to the question of what separates the artists that ‘make it’ from the artists that don’t is “business savvy”
You’ve got to be prepared to wear many hats. Hats such as…
- The agents hat (calling up venues for gigs)
- The promoters hat (putting up posters and handing out flyers)
- The publicists hat (putting articles or gig details into street press)
- The webmasters hat (maintaining a website and social media presence)
Being an independent artist is all a matter of balance.
We straddle between two worlds, the artistic and the business worlds. How far we go in this industry seems to be determined by how well we marry the two worlds together to form a whole.
What do you think? Do you prefer wearing many hats or, do you want to just concentrate on your art and have someone else do the other work? Let me know, I’d love to hear from you
Until next time, just go out there and do it,
All About Music Business
Check out the original source: The ‘Creative’ You and the ‘Business’ You