Did you have contracts for your cancelled gigs? Were your contracts written or verbal? Do you have a standard contract that you use all the time whether it is a long form legal contract or a simple Letter of Agreement or Letter of Confirmation?
Marketing used to be based around demographic categories or social archetypes, but the more marketers and digital platforms know about you, the more personalised they can become in terms of both messaging and products.
Social distancing and self-isolating are having huge impacts on our lives – are they also affecting how much we listen to music online?
But in many ways, despite the terrible circumstances, right now could be a pretty good time to release a new record. You have a captive audience, many of whom have almost unlimited time on their hands.
If no one is around to hear it, does a song even release? Let me put it this way. When you’re getting ready to release something into the world, be it a new song, music video, or album, you absolutely need to have a game plan for how people are going to hear that song.