Your local music scene is a constantly evolving and changing beast and if your intentions are to work within it, then it’s very important for you to know what is going on.
So with this in mind, it’s time to do some researching and as part of your research you want to find out the following…
- How many venues are operating in my local music scene?
- Which of these venues are appropriate for me to gig at?
- Who are the people to contact at these appropriate venues?
- What are the music magazines/media in my area?
- What are the community radio stations in my area?
- Who are the people to contact at these radio stations?
- Who is playing in my local scene at the moment that sound similar to me?
Once you have this information at your fingertips, you’ll then have a really good idea as to how big your local scene really is and how many potential gigging opportunities are waiting for you to explore.
From the above list you will know…
- Where and to whom to send your promotional packages/links (Venues)
- Where and to whom to send your press releases and one sheets (Music Media)
- Where and to whom to send your CDs and online music links (Radio)
- What bands that you would consider doing support gigs with (Other Bands)
Make sure you organise the information into some kind of band management folder (either on computer or in a binder) so you can keep track of who, where and what things are sent to as well as the phone calls and personal visits that you make.
Always remember though, there’s no one way to organise this information so how you do this is really up to you however, you’ll find that by doing your research NOW it will make your music business dealings a whole lot easier for you LATER.
Until next time, just go ahead and do it,
All About Music Business