What Is An Elevator Pitch And Why You Should Have One

First impressions are the most important and the best way to create that first impression as a music artist is to have an elevator pitch for you and your music.

What is an elevator pitch? According to the article Write an Elevator Pitch for Your Music by Julia Rogers for musicconsultant.com the definition of an elevator pitch is as follows…

It is a short message that is easy to share with others both online and in person. And if you are good at communicating a consistent artist brand, your elevator pitch is the mission statement that you will speak, write and live out every day as you pursue your creative goals.

What would be your answer to the very common question that musicians get “What does your music sound like?”

The answer would generally become your elevator pitch.

An elevator pitch is something that sums you and your music up in a short sentence or two. It’s something that shouldn’t take more than 30 seconds or so to say but it will make a huge difference in the way that people receive you and your music.

It’s perfect for capturing the attention of a visitor to your website, a potential fan on your social media profile or anyone (whether it be a member of the general public or, someone in the music business) asking you to describe your music to them.

Learn your elevator pitch well and you’ll not have any issues in any potential networking situation.

The article goes on to describe some best practices in creating a solid elevator pitch. Practices such as…

  • Listen to your biggest fans
  • Building your bio around your pitch
  • Use it to simplify your online presence
  • Just act natural

Your elevator pitch should become the basis of your bio, website, social media and other marketing materials. A successful elevator pitch becomes the central hub of your brand, the very thing where everything else springs from.

The final word on elevator pitches and why you should have one, should come from the article Write an Elevator Pitch for Your Music

…you have to be able to clearly state your artistic goals via a carefully-thought-out pitch if you want to stand out from the crowd and grow your fan base.

What do you think? Do you have an elevator pitch for you and your music? If you do, let me know what it is.

Until next time, just get out there and do it,

Corey Stewart
All About Music Business

Original Source: Write an Elevator Pitch for Your Music

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